Abstract:
In recent years, companies have incorporated into their daily and strategic planning, elements of
social and environmental management. This has been implemented in an attempt to adapt to new
consumer trends that have come to appreciate such initiatives in its product evaluation and to align
with new legal obligations relating to environmental issues. It is justified both for the supermarket
retail industry and for the field of sustainability studies to examine the main factors influencing
consumers to buy retail market consumer products considered "green." A survey was conducted
with a sample of 174 students in postgraduate courses. The regression lines of each factor were
evaluated according to the categorical variables: gender, family income, age group and marital
status. The results show differences concerning gender and marital status. There are differences in
the factor “reduction of environmental impacts” regarding the variables family income and age.
This analysis indicates that the views of the sample is homogeneous (everyone pays attention to
product information) and there is an apparent concern with environmental issues and with the
purchase of green products.
