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Artigos Cientificos publicados
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Esta coleção se destina aos artigos publicados nas seguintes revistas: Revista Ibero Americana de Estratégia (RIAE); Revista Brasileira de Marketing (REMarK); Revista de Gestão e Projetos (GeP); Revista de Gestão Ambiental e Sustentabilidade (GeAS); Revista de Gestão em Sistemas de Saúde (RGSS); Podium Sport, Leisure and Tourism Review (PODIUM) e International Journal of Innovation (IJI).
Este obra está licenciado com uma Licença Creative Commons Atribuição 4.0 Internacional.
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(UNINOVE, 2012)This study aims to investigate consumer behavior under retail crowding conditions, related to crowding perception, emotions, and consumer satisfaction in two cities with different cultural aspects. A research was performed ...
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(UNINOVE, 2012)Several academic papers seek to validate attributes, dimensions and constructs of the student’s satisfaction in an Institution of higher education. Inside of this scope, the current paper has the fundamental goal of ...
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(UNINOVE, 2012)In a survey conducted by the Brazilian Institute of Geography and Statistics (IBGE) (2010), the Northeast region of Brazil configured as the lowest per capita consumers of soda as compared to other regions in the country; ...
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(UNINOVE, 2012)The haptic interaction with products, people, and components in shopping environments involves, besides the physical response, a physiological response. Both academia and marketers show increasing interest in the sense ...
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(UNINOVE, 2012)Value Co-Creation is an imperative practice in the service environment. In some cases it is a quality condition, and in others it is crucial, as in education. Understanding education as a service encounter does not mean ...