This study aims to investigate consumer behavior under retail crowding conditions, related to crowding perception, emotions, and consumer satisfaction in two cities with different cultural aspects. A research was performed ...

In a survey conducted by the Brazilian Institute of Geography and Statistics (IBGE) (2010), the Northeast region of Brazil configured as the lowest per capita consumers of soda as compared to other regions in the country; ...

Value Co-Creation is an imperative practice in the service environment. In some cases it is a quality condition, and in others it is crucial, as in education. Understanding education as a service encounter does not mean ...